Repost from Philanthropy Today

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Twitter Unveils New Effort to Boost Online Giving

Twitter is taking an approach similar approach to Facebook’s to help charities raise money and visibility for their causes, the technology-news site TechCrunch reports.

A new feature, TwitCause, will highlight a different charity every Thursday and ask followers of its Twitter account to alert readers about the cause. When people post the alert, or “retweet” it, they will also include a link to a place to donate to the charity using PayPal. The service started Thursday by featuring the V Foundation, a cancer-research charity.

Comments

Re: Twitter

Fascinating that Twitter would take this approach. Then again, it has always been one of the more charitable platforms.

Have you tried it?

I haven't seen anything by way of dollars raised through this tool.  Have  you?

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