Repost from Philanthropy Today
Posted August 7th, 2009 by Gena Rotstein
Twitter Unveils New Effort to Boost Online Giving
Twitter is taking an approach similar approach to Facebook’s to help charities raise money and visibility for their causes, the technology-news site TechCrunch reports.
A new feature, TwitCause, will highlight a different charity every Thursday and ask followers of its Twitter account to alert readers about the cause. When people post the alert, or “retweet” it, they will also include a link to a place to donate to the charity using PayPal. The service started Thursday by featuring the V Foundation, a cancer-research charity.


Comments
Re: Twitter
Fascinating that Twitter would take this approach. Then again, it has always been one of the more charitable platforms.
Have you tried it?
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