cause marketing

Last month I started a blog post about creating a social enterprise dictionary. A discussion was started with comments coming from a variety of individuals.  Last night, over a glass of wine and some "old-fashioned" social networking with David Ian Gray, more was added to the #socent lexicon. Read more »

You know how you get energy off of being around people who have great ideas.  That is how I am feeling today - energized!  I was at a wonderful luncheon today with some of my dearest friends and colleagues - Jay Baydala, CEO of Christmas Future; Alison Pidskalny, Director of Business Development for CAWST and Shauna Curry Director of International Project also from CAWST.

We got to talking about charitable investment models for individuals.  One of the things that I have been promoting through Dexterity Consulting is this Philanthropic Brokerage model whereby individuals can make charitable investments through a "mutual fund" model.  There has been much discussion from the Rockefeller Foundation and others on what a stock market for the charitable sector would look like.  What we came up with is more of a Cause Marketing approach to philanthropic investments.  We are still putting the pieces together, but in an hour and a half we have identified who we want to to be a part of this process.  If you are interested please share your contact info with me.  This is going to be an exciting ride, a movement of individuals and organizations to collectively change the world.  I AM SO EXCITED!!!

Whew - now that I have that bit of unprofessionalism out of the way...

As I am putting together my book on Strategic Philanthropy, one of the topics that has come out of the interviews is the use of technology.  In my next post I will be sharing with you how technology is empowering every-day people in generating large-scale global impact.

Something else to get excited about!