12for12K

A Global Movement for Social Change

The 12 for 12K Challenge is using social media to change the world.  Unlike other giving circle models - this one is global and is part of a societal change that is fast-paced with huge potential.  I am not sure of the process for selecting the charities (criteria and who is reviewing selections).  They will be updating the site every month with the new charities they have selected.

Another social media phenom is Charity:Water and Twestival.  Today, Charity:Water drilled their first water-well in Ethiopia.  This fundraiser brought together thousands of people from Twitter to different events around the world with proceeds going to this one charity.  During the course of the evening they raised over $240,000 as people twittered about their various events. 

Generating social capital is not just about raising the funds for societal projects.  It's also about bringing people together to generate greater impact with those funds.  The Twestival experience is just one of those opportunities.

Here is the video of the well being drilled in Northern Ethiopia:


Twestival Well Drilling - Day 1 from Ethiopia - charity: water from charity: water on Vimeo.

One of the questions that I posed to them on Twitter, was to find out how they are teaching the community about water sanitation so as to avoid contamination of the new water source.

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