Gena Rotstein
The Power of Consumers to Drive Social Change – CCSR2011
Posted December 1st, 2011 by Gena RotsteinAt the Community and Corporate Social Responsibility Conference held in Ottawa earlier this month, I along with Pamela Divinsky from the Divinsky Group, and Stephanie Michele from Social Bling, led a session on how multi-levelled collaboration can drive social change. We picked a very complex social issue – Poverty – and charged participants to think of solutions to the various causes and effects of poverty. The idea was to generate a shared value experience by looking at poverty through a cause and effect lens. By having multiple stakeholders look at the issue – government, private sector and individuals – we could, in essence, develop marketable strategies that could be implemented.
Fraud in Canada’s Charitable Sector
Posted March 3rd, 2011 by Gena RotsteinGuest blogger – Karine Aviv
Ever since I started working in this sector, I’ve been hearing a lot about fraud. This is a great concern, because as someone who donates money to charities, I want to know that it is being put to good use, and not going into someone’s personal pocket. So, what is really going on?
Are you a Chicken Little donor?
Posted March 17th, 2010 by Gena RotsteinGuest Blogger: Amy Lewis is currently completing her Bachelor of Communications-Public Relations Degree at Mount Royal University with an anticipated graduation Summer 2010. Amy has diverse range communication experience. Including marketing, media relations and, event planning. For her first internship Amy held the position of marketing coordinator for WorldSkills Calgary 2009. Amy enjoys exploring the variety of options that Marketing and Public Relations presents.
Things as of late are looking pretty good, the housing market is in recovery, the economy is beginning to rebound but it wasn't that long ago that we were all crying the sky is falling. Everything appeared to be doom and gloom. Read more »
Young Entrepreneurs Bucking Economic Trend – 2 of Calgary’s Young Business Owners Part of Canada’s Delegation to the YE G8
Posted June 18th, 2009 by Gena RotsteinCalgary, Alberta - Two of Calgary's emerging entrepreneurs will be joining a delegation of 10 other Canadian business owners at the inaugural Young Entrepreneur G8 Summit (YE G8) in Stresa, Italy. Gena Rotstein, Founder and Philanthropic Advisor, Dexterity Consulting and Derek Major, CEO of Eligeo IT, are bucking the trends of our current global economy - these two business owners have set high, yet achievable goals for their businesses, and are well on their way to meeting those objectives.
What makes these two individuals unique? Read more »
