donor stewardship

Guest Blogger: Amy Lewis is currently completing her Bachelor of Management, with a major in Marketing and minor in Corporate Social Responsibility from University of Lethbridge. Amy has a diverse range communication experience, including marketing, media relations and, event planning. Amy enjoys exploring the variety of options that Marketing and Public Relationspresents.  

Recently I was approached on the street by a well-known charity and was asked to give. The street educators filled in the gaps of my understanding, clarified a few details and answered my questions. They improved my understanding of what the charity did and whom they served.  After their spiel they asked me if I was interested in becoming a regular donor - I wasn’t comfortable leaving financial information with somebody on the street, regardless if they wok for awell-known cause or not, and agreed that a representative could call me.