online giving

Twitter Unveils New Effort to Boost Online Giving

Twitter is taking an approach similar approach to Facebook’s to help charities raise money and visibility for their causes, the technology-news site TechCrunch reports.

A new feature, TwitCause, will highlight a different charity every Thursday and ask followers of its Twitter account to alert readers about the cause. When people post the alert, or “retweet” it, they will also include a link to a place to donate to the charity using PayPal. The service started Thursday by featuring the V Foundation, a cancer-research charity.