Yesterday I was at a meeting with a major bank and there was a discussion around the staff Secret Santa program. This individual wanted to move away from the $10 - dollar store purchase to make the Secret Santa program more meaningful. I suggested that she purchase a $10 charity gift card that her recipient could designate to a charity of choice. She had never heard of such a program. Which leads me to think that there are lots of people who don't know about giving charity as a gift of choice.